SoundHound AI Unveils Customizable In-Car Voice Assistant with New ‘Brand Personalities Feature
SoundHound AI (SOUN), the meme stock that has captured retail traders’ attention with its dramatic rise, is continuing to innovate in the automotive sector with the launch of its new Brand Personalities feature for its in-car voice assistant. This cutting-edge technology allows automakers to fully customize the persona of their voice assistants, enhancing user experience and driving brand loyalty.
Personalized Voice Experience for Automakers
SoundHound’s latest innovation enables car manufacturers to shape the entire “personality” of their in-car voice assistant. With Brand Personalities, automakers have control over tone, language style, and interaction cues, providing a more engaging and relatable in-vehicle experience for drivers. According to SoundHound COO Michael Zagorsek, the company is looking beyond just functionality—this feature aims to create deeper connections with customers that can foster long-term brand loyalty.
Research by SoundHound found that 77% of regular drivers are likely to use generative AI voice capabilities in their vehicles if offered. This growing demand highlights the appeal of personalized, voice-powered automotive experiences and provides a strong case for automakers to adopt SoundHound’s advanced technology.
SoundHound AI’s Growing Presence in the Automotive Market
The company’s generative AI technology is already deployed in millions of cars worldwide across 20 brands, speaking more than 25 languages. In addition to high-end automakers such as Lucid Motors (LCID), SoundHound’s voice assistant is featured in multiple Stellantis (STLA) brands, including Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall.
A notable milestone for SoundHound was achieved in March 2024 when DS Automobiles, a sub-brand of Citroën, became the first carmaker to introduce a voice assistant fully integrated with generative AI technology powered by SoundHound’s Chat AI Automotive. With over 10 million SoundHound-enabled vehicles currently on North American roads, the company is solidifying its position as a leader in the voice technology space within the automotive industry.
Strategic Partnership with Rekor Systems
SoundHound has also been making waves beyond the consumer vehicle market. The company recently announced a strategic partnership with Rekor Systems to introduce voice AI solutions to police and emergency vehicles, further expanding the scope of its technology. This move signals SoundHound’s increasing presence in critical sectors that can benefit from advanced voice AI, further diversifying its portfolio and revenue opportunities.
Investment Potential of SOUN Stock
While SoundHound’s stock has seen impressive growth, rising over 800% in the past year, Wall Street remains cautiously optimistic about its future. Currently, there are two Buy ratings and two Hold ratings on SOUN, with an average price target indicating a slight 3% downside from current levels. Despite this, the company’s recent advancements in the AI automotive sector and its strategic partnerships suggest that SoundHound is on track for continued success in the evolving tech landscape.
With SOUN’s innovative voice assistant technology already integrated into millions of vehicles and expanding its market reach, it remains an interesting player to watch in both the automotive and AI industries. Investors are keeping a close eye on the company’s next moves as SoundHound AI continues to shape the future of voice-enabled driving experiences.
