Serena Williams Joins WNBA’s Toronto Tempo as Owner with a Fashion-Focused Role

Serena Williams is making history once again—this time, as an owner in the WNBA.

The Toronto Tempo, Canada’s first WNBA franchise, announced that Williams has joined the team’s ownership group. While she won’t be the majority owner, she will have a key role in shaping the team’s identity, especially in fashion and branding.

Serena Williams Becomes a WNBA Owner

Williams, a 23-time Grand Slam champion, retired from tennis in 2022, but her impact on sports continues. Her ownership role with the Toronto Tempo, which will begin play in 2026, is more than just an investment.

“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” said Williams. “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes.”

She also highlighted that women’s sports are an incredible investment opportunity, reinforcing her belief in supporting female athletes beyond the court.

Williams’ Role in the Toronto Tempo

Although she won’t be the majority owner, Williams won’t just sit on the sidelines.

🏀 Her role includes:

• Helping design the Tempo’s jerseys.
• Shaping the team’s visual identity.
• Leading merchandise collaborations.

This is a perfect fit for Williams, who has always made bold fashion statements in sports. From her iconic white beads as a young star to her diamond-encrusted Nike dress at the 2022 US Open, Williams has set trends in tennis fashion for decades.

Now, she will bring that same creativity to the WNBA.

Serena Williams’ Expanding Business Empire

With a net worth of over $340 million (Forbes), Williams has built a diverse business portfolio since retiring from tennis.

💼 Her major ventures include:

• Serena Ventures – A venture capital firm investing in startups.
• Nine Two Six Productions – A multimedia company.
• Will Perform – A pain relief and skincare startup.
• Miami Dolphins – She also owns a small stake in the NFL team.

Her move into the WNBA is just the latest step in her impressive business career.

Toronto Tempo Welcomes Serena Williams

Toronto Tempo’s majority owner, Larry Tanenbaum, expressed his excitement about Williams joining the ownership group.

💬 “Serena Williams is an icon, a role model, and a force for change in the world,” Tanenbaum said. “She exemplifies everything the Tempo stand for—we couldn’t be more honored to have Serena in our court.”

With Williams’ influence, the Tempo are set to make a major impact both on and off the court when they debut in 2026.

Final Thoughts

🏀 Serena Williams is bringing her legacy to the WNBA.
👗 Her fashion influence will shape the Tempo’s style.
💼 She continues to build a powerful business empire.

As the Toronto Tempo prepares for their historic debut, Williams’ involvement ensures they’ll be one of the most exciting franchises in the league.