YouTube Joins PGA Tour’s Creator Classic Series as Streaming and Presenting Sponsor
The PGA Tour’s influencer event, The Creator Classic Series, has secured YouTube as its official streaming and presenting sponsor. This partnership aims to expand golf’s reach among younger and digital-native audiences by featuring popular content creators in competitive golf events.
Many participants in the Creator Classic have built their audiences on YouTube, including Fat Perez from Bob Does Sports and Gabby Golf Girl, who together boast over a million subscribers. The Creator Classic Series will consist of three events, kicking off on March 12 at TPC Sawgrass.
Additional participants include Bryan Bros, Roger Steele, Grant Horvat, Kyle Berkshire, Tisha Alyn, Soly from No Laying Up, and a representative from Barstool Sports, to be determined through a qualifier. The series will continue on May 7 at Philly Cricket and conclude with the Creator Classic at East Lake on August 20. YouTube will live stream all three events and serve as a key promotional partner.
Chris Wandell, PGA Tour SVP of Media, emphasized the natural synergy between YouTube and the event:
“Many of the creators participating across the Creator Classic Series credit the power of the YouTube platform for lifting their voices and introducing themselves to their legions of fans. That natural connection made YouTube an obvious sponsor and promotional partner in this endeavor, and we are delighted to introduce their community of billions of users worldwide to these dynamic golf creators and the PGA Tour’s iconic venues.”
Beyond providing a seamless integration into the event, YouTube’s vast global reach will introduce the PGA Tour to new audiences in over 100 countries and 80 languages.
During last year’s inaugural Creator Classic Series, YouTube recorded 2.7 million views for the PGA Tour FedExCup Playoffs, with up to 60 million social media engagements over four weeks.
Angela Courtin, VP of YouTube Marketing for Connected TV and Creative Studios, highlighted the evolving landscape of sports content:
“Creators are redefining what must-see sports content looks like, and fans today are seeking more than just live coverage—they want immersive, interactive experiences with their favorite creators. Over the past year, sports living room watch time on YouTube has grown more than 30%, and the PGA Tour’s Creator Classic golf tournament series is a prime example of this evolution. Together, we’re blending top-tier competition with creator-driven content that makes the sport more accessible and exciting for a new generation of fans. As YouTube continues to be the home for sports storytelling, we’re excited to see how golf creators and the PGA Tour innovate and shape the future of the game on our platform.”
With YouTube’s backing, the Creator Classic Series is poised to further engage younger audiences and redefine how golf content is consumed worldwide.
