Lionel Messi Joins LeBron James and Shohei Ohtani in New Beats by Dre Campaign
Lionel Messi stars alongside NBA legend LeBron James and baseball superstar Shohei Ohtani in a new Beats by Dre advertisement promoting the release of the Powerbeats Pro 2. The powerful commercial, narrated by American rapper RZA, celebrates the legendary careers of these three sports icons, highlighting their rise to greatness.
In the video, RZA reflects on Messi’s legendary journey, including his World Cup triumph, saying:
“Remember when ‘too small’ became ‘too good’? Rosario, Barcelona, Paris, Miami – where haven’t we been? We’ve always found time even when there was none. A 36-year-drought. A country’s fate at your feet. You built me up rep by rep for when you need me the most.”
Messi also spoke about the shared bond between him, LeBron, and Shohei, noting their similar drive to succeed:
“Even though we come from different sports, what connects us is our shared passion to perform at the highest level. This campaign reflects how true power comes from the heart, how we’ve all used that inner drive to fuel our journeys and push ourselves throughout our careers.”
As Messi prepares for the upcoming season with Inter Miami, the team will face Orlando City in their final pre-season friendly on February 15 before starting the season. Messi and his rival Cristiano Ronaldo, who have a combined 13 Ballon d’Or awards between them, continue to define the pinnacle of world football with their extraordinary achievements.
