Los Angeles Lakers Reunite with Tissot in New Partnership to Enhance Fan Experience
The Los Angeles Lakers and Swiss luxury watchmaker Tissot have officially announced a new multi-year partnership, bringing back a collaboration that first began in 2015 and lasted until 2021. This exciting reunion highlights both brands’ shared commitment to precision, performance, and excellence.
As part of the agreement, the Lakers and Tissot will offer fans a range of unique experiences, including in-arena activations, exciting sweepstakes, and exclusive sponsored content across the Lakers’ social media platforms. This partnership also reinforces Tissot’s longstanding role as the NBA’s Official Timekeeper, building on its rich history of innovation in basketball, including the introduction of game-changing technologies such as the shot clock and buzzer-beater systems.
About Tissot
Founded in 1853, Tissot is a leader in Swiss watchmaking, renowned for its craftsmanship, precision, and performance. With groundbreaking products like the Tissot T-Touch and Tissot T-Touch Connect Solar, the company continues to lead in both traditional and modern watchmaking.
Tissot’s commitment to sports is unmatched, with the brand serving as the official timekeeper for major global events in basketball, cycling, and motorsports, including the NBA, FIBA, Tour de France, and MotoGP.
About the Los Angeles Lakers
The 2024-25 NBA season marks the 77th season for the Los Angeles Lakers, who have an impressive history of success, including 17 NBA championships and 32 trips to the NBA Finals. Based in Los Angeles, the Lakers play their home games at Crypto.com Arena and practice at the UCLA Health Training Center in El Segundo, California. Their storied legacy continues to inspire fans and athletes alike.
This partnership not only strengthens the bond between two iconic names in sports but also promises exciting new opportunities for fans to engage with the Lakers and Tissot in the seasons to come.
