NBA Expands Global Partnership with Swiss Watch Brand Tissot
The NBA has announced a multi-year extension of its global marketing partnership with Swiss watchmaker Tissot, strengthening their long-standing collaboration that began in 2015. Unveiled at the league’s regular season game in Paris on January 23, the renewed deal will see Tissot continue as the official watch and timekeeper for the NBA, WNBA, and NBA G League.
This expanded partnership brings exciting new elements, including the introduction of a redesigned shot clock and timing system, as well as the launch of the limited-edition Tissot NBA Supersport 2025 Special Edition watch. Additionally, Tissot will become the presenting partner of an NBA Global Game in Europe for the next decade, further extending the brand’s international reach.
Tissot’s involvement will span major NBA events such as the NBA Cup, NBA All-Star Weekend, the NBA Draft, NBA 2K Summer League, and NBA Global Games. This partnership follows the NBA’s recent renewals with Nike and DoorDash and new partnerships with Castrol, Wingstop, and Fear of God.
